- the more content you share through blogs, eBooks, videos, emails etc., the more new customers will find their way back to you. Every time you put out a piece of quality, shareable content, you edify yourself.
You essentially add to your value...you ARE
the brand, you ARE
the expert (in their eyes at least). Prospects are buying you!
Recording, uploading and publishing videos on YouTube is free. You can't beat free, guys!
Marketing Tip - 99% of seniors use the word "supplement" interchangeably with "advantage plan", they simply don't know the difference and will use the word "supplement" predominantly. So in most of your marketing "speak", default to the word "supplement" when speaking about how you can help them obtain coverage. Then you can go into details about all their options (or just the options you offer) when you meet or speak with them.